I'm MasfaMasfa

A UI/UX Designer making mobile apps and web products that actually ship.

10+
Products Shipped
4+ Years
UI/UX Experience
5
Industries Designed For
Karachi
→ Worldwide Clients
Masfa's design workspace in Karachi
Little about me

Karachi-based UI/UX designer, drawn to mobile apps and clean product flows, now designing wallets, therapy apps, and e-commerce for founders building their first or second product.

My recent Experience.

Jul '21 — Present
Freelance — UI/UX Designer

Worked with founders across US, UK, Canada, and Europe on mobile apps and product websites. 10+ shipped projects across crypto, e-commerce, SaaS, and AI.

2024 (Independent)
Painted Juttay — Lead Designer

Designed a custom auction flow + art-style PDPs for a hand-painted footwear marketplace. Live at paintedjuttay.com.

2024
SMI University — BS Computer Science

Graduated with a BS in Computer Science. Started freelancing in 2021 while studying.

Highlights from my recent work.

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My process

The way I bring ideas to life.

Research & user flows

I start with what users actually do, not what we assume they do. Quick research, clear flows.

High-fidelity Figma prototypes

Reusable components, design systems, and interactive prototypes you can hand to investors or devs.

Developer handoff that ships

Specs, tokens, and walkthroughs so your engineers don't guess. The work ships, not sits in Figma.

Journal

Fresh insights from my recent posts.

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