Kind words.
From founders, PMs, and engineering leads I've shipped work with.
“Masfa redesigned our booking flow in 6 weeks — onboarding completion went from 34% to 91% in our first week post-launch. What surprised me is she ran the user tests herself and pushed back on the requests she thought would hurt completion. That kind of opinion is rare.”
“Most designers we talked to wanted to redesign our wallet's homepage. Masfa zoomed in on the recovery flow — the boring screen nobody wanted to touch — and walked us through how seed-phrase UX kills first-time users. Hire her if you want someone who reads the analytics, not just the brief.”
“We had a vague idea for live auctions and Masfa turned it into a buyer-and-artist flow we could actually build. She came to the workshop in Saddar to watch the artists work — that's not a designer thing, that's a craftsperson thing.”
“I've worked with maybe 12 designers in my career. Most leave you to interpret Figma. Masfa wrote the dev specs herself — animation timings, edge cases, naming conventions, the lot — and stayed on Slack for 2 weeks of build to answer questions. Saved us 3 weeks easy.”
“She designed for safety without making the product feel like a hospital. Our clinical review was the shortest one we've ever done because she got the constraints right the first time.”
Why founders keep coming back.
No agency middleman. You email me, I reply. Decisions in hours, not weeks.
I write the dev specs myself and stay in the engineering Slack through build.
I'll push back when a request will hurt the user. You can override — but you'll have data first.