UX Research & evidence.
Audit, interview, and redesign existing products to fix what isn't working. Discovery interviews + heuristic eval + usability tests + prioritized redesign roadmap. Output is a single doc + Figma file you can act on in week one.
The kinds of problems I'm good at.
From kickoff to handoff.
- 01Week 0
Kickoff
Free 30-min call. I read your analytics + existing research + product brief beforehand.
- 02Week 1
Discovery interviews
4–6 founder/PM/user interviews + heuristic eval of the existing product. Synthesis is shared async.
- 03Week 2
Usability testing
5-person moderated test + 8-person unmoderated test on the critical flows. Recorded sessions shared back.
- 04Week 3
Synthesis & recommendations
Affinity map → themed findings → prioritized redesign roadmap (impact-vs-effort). Walkthrough call.
- 05Weeks 4–6
Redesign sprint (optional)
If you want, I redesign the top 2–3 flows and re-test. Otherwise I hand off the roadmap to your team.
What you'll actually get.
Themed findings with verbatim quotes + observation timestamps.
All moderated + unmoderated sessions, tagged by theme.
Screenshot-anchored issues with severity ratings.
Impact-vs-effort matrix of recommended changes, scoped for your team.
When we're done, you have:
- Real evidence of where users are getting stuck, with timestamped recordings
- A prioritized list of changes (not a 40-page report nobody reads)
- Optional: redesigned flows you can ship in 2 weeks
- A clearer answer to "what should we work on next quarter"
What's included.
- Discovery interviews
- Heuristic evaluation of existing product
- Usability testing (moderated + unmoderated)
- Affinity mapping + synthesis
- Redesign recommendations + roadmap
- Prototype + test cycle
Common questions.
I recruit through UserInterviews.com, your existing user list (with permission), or LinkedIn outreach for B2B. I scope the recruitment cost separately so you see what it covers.
I can test in English. For Urdu/Hindi testing I can run locally; for other languages I work with a translator and provide structured analysis.
I share what I saw, recommend changes, and explain trade-offs. Final call is yours. I'll never bury inconvenient findings.
Yes — monthly retainer with reserved hours for continuous research + small redesigns. Ask on the call.
