How I work.
Six phases, ~6–8 weeks end-to-end for a full project. Async-first with weekly live syncs and milestone Looms. I work from Karachi (UTC+5), so I overlap with EU mornings and US-East evenings.
- 01Week 0
Discovery
Free 30-min call to align on scope, audience, and constraints. I ask the questions that filter projects I'm wrong for and clarify what success looks like at the end. Within 48 hours you get a fixed-scope proposal with timeline and price.
What you'll see- Discovery call (recorded for your reference)
- Fixed-scope proposal within 48h
- Clear timeline + price (no hourly surprises)
- Mutual NDA if needed
What I'll need from you- Product brief or pitch deck
- Existing analytics / research (if any)
- Names of the 2–3 stakeholders I'll work with
- 02Week 1
Research
Discovery interviews (4–8 users), heuristic eval of any existing product, competitive teardown, and synthesis. The goal isn't a 40-page deck — it's the shortest possible doc that captures what we now know that we didn't know before.
What you'll see- 4–8 user interview recordings
- Heuristic eval of existing product (if applicable)
- Competitive teardown of 3–5 competitors
- Themed synthesis doc + recommended next steps
What I'll need from you- Access to your customer list (or budget for UserInterviews.com)
- Read-only Figma / Notion / Linear access
- A quick async intro to your engineering lead
- 03Weeks 2–3
Wireframes
Mid-fidelity wireframes for every flow. Walked through in a live session with you + engineering. Tight iteration loop — we'll do 2–3 rounds of revisions before locking flows. This is where I want pushback.
What you'll see- Wireframes for every screen + state
- Click-through prototype (Figma)
- Live walkthrough call (recorded)
- Async Figma comments throughout the week
What I'll need from you- Founder + PM availability for 1 live session
- Engineering input on technical constraints
- Decisions on content / data model where required
- 04Weeks 3–5
Visual design
Hi-fi screens in lockstep with a growing design system. Components built with variants + states. Edge cases — empty, loading, error, offline — designed alongside the happy path, not after. Weekly Loom milestone.
What you'll see- Hi-fi screens for every flow + state
- Living design system (tokens, components)
- Weekly milestone Loom walkthrough
- Variant explorations on critical screens
What I'll need from you- Brand guidelines / logo assets (if existing brand)
- Async review within 48h of each milestone
- Final copy decisions before week 4
- 05Weeks 5–6
Prototype & test
Interactive Figma prototype + 5-person moderated usability test. I recruit, moderate, and synthesize — you watch a 20-min highlight reel. Fixes get integrated before handoff so engineering doesn't inherit known-broken flows.
What you'll see- Stakeholder-ready interactive prototype
- Recruitment + scheduling for 5 testers
- Recorded test sessions (full + 20-min highlight)
- Themed findings + design fixes integrated
What I'll need from you- Approval to share prototype with testers (anon NDA available)
- Decisions on which findings to act on vs. defer
- 06Weeks 6–8
Handoff
Dev specs, animation specs, asset exports, and a 2-week Q&A office hours window so your engineering team isn't translating Figma alone. I'm in your team's Slack for the first 2 sprints of build to answer questions in real time.
What you'll see- Spec doc (tokens, type, spacing, motion)
- Animation specs with named easing curves
- Asset exports (SVG / PNG / Lottie as needed)
- 2-week Q&A office hours window
What I'll need from you- Add me to your engineering Slack for 2 weeks
- 15-min sync at handoff to walk through specs
- Reasonable response time on edge-case questions
How we'll talk.
30-min live call every week. Always on calendar — never gets cancelled.
5-min recorded walkthrough at every milestone. Async, watch when you can.
All design conversation happens in Figma where the context lives.
I'm in your Slack during active engagements. Reply within 24h, faster on weekdays.
Tools I live in.
Design, components, library, prototypes, comments, async review.
Animation handoff for micro-interactions that go into production.
Unmoderated usability testing with quantitative click-tracking.
Weekly milestone walkthroughs + decision-rationale recordings.
Synthesis docs, decision logs, project workspace.
Daily-availability throughout active engagements.
What makes the difference.
I write the dev handoff specs myself
Tokens, animation timings, named easing curves, asset exports, edge cases. Most designers leave engineering to "figure it out from the Figma" — I write the doc engineering would have asked for.
I sit in on user-test sessions live
Most designers send a research firm and get a report. I moderate the 5-person test myself — you get my real-time interpretations alongside the raw findings.
Loom for every milestone
You get a 5-min recorded walkthrough at every milestone explaining what changed, why, and what trade-offs I made. No more "is this what you meant?" calls.
I push back on scope creep
Two add-rounds free, anything bigger goes through a short change-order doc. I'd rather pause and reprice than ship resentment — every founder I've worked with has appreciated this.