Notes from the work.

9 posts on UX redesigns, design systems, and shipping products.

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  SaaS
  Why most SaaS dashboards stop working past the demo — and the seven moves that fix it
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  E-commerce
  The Shopify checkout: where the default theme stops being a UX problem and starts being a conversion problem
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  Founders
  What to share with a UX designer before the kickoff call: a founder's prep checklist
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  UX Laws
  Hick's Law for booking forms: how chunking a five-decision screen cuts drop-off
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  E-commerce
  Designing an ecommerce site for one-of-one products: what doesn't work from the standard template
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  Design Systems
  Designing a crypto product that holds together across mobile and web: one system, two density tokens
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  Process
  How I anchored a UX audit to four named laws — and what each one fixed
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  Notes
  What I wish founders knew before hiring their first UX designer