Painted Juttay
A dark, gallery-style landing page for hand-painted shoes, built for clarity and conversions.
Regular shoes, turned into one-of-one wearable art.
A strong brand that the website wasn’t selling.
Painted Juttay turns regular shoes into one of a kind, hand-painted art. The brand looked strong, but the website didn’t clearly explain the offer or guide people to buy.
I designed a landing page that feels like a gallery but works like a clean, conversion-focused ecommerce flow, built in a five-day solo sprint.
Challenge & goal
Challenge
- Support Shop Ready designs and Custom Orders on the same page
- Keep the UI calm and scannable in a visually bold category
- Structure the page with no analytics or testing data to start
Goal
- Make the offer clear within the first few seconds
- Create two paths: Shop Now and Custom Order
- Improve discovery with focused browsing sections
- Build trust with social proof and FAQs
The design journey.
Analysis & research
Studied the audience and competitor patterns, then defined the two journeys that shape the page: Shop versus Custom Order.
Information architecture
Ordered the sections for conversion, so visitors grasp the offer, explore products, and build trust as they scroll.
UI system & final design
Designed a dark, gallery-inspired interface with reusable components: product cards, tabs, CTAs, and FAQs for a consistent feel.
Testing & iteration
Used quick feedback and small iterations to sharpen the scroll flow and CTA clarity across devices.
Loud product, calm canvas.
A near-black canvas lets the painted shoes carry the colour. One signal red and a warm gradient handle every call to action. Bebas Neue sets the loud display type; Manrope keeps the reading quiet.
ART THAT WALKS
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Calm, scannable copy that lets the product be the loud thing on the page.
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One page, two clear paths.
The hero states the offer in three words, then splits into the two things a visitor can do: buy a shop-ready pair, or start a custom order. Featured products, auctions, a best-seller spotlight, studio process, and an FAQ carry them the rest of the way down. Hover the frame to scroll the full page.
Excellent creativity with exceptional communication skills that led to timely delivery of the project. Recommend.
