Enrichplay
A responsive crypto product, designed to feel calm instead of intimidating.
Designing a crypto product that people actually want to open.
One product, two surfaces, one system.
Enrichplay is a crypto product built by founder Abdul Ahad Magsi. He came in with the concept and the conviction. I designed the interface across mobile and responsive web. Crypto is a hard category to design for. It trades on trust, and most crypto interfaces spend that trust on the very first screen, with dense data and a vocabulary that assumes you already know what a private key is.
The brief was easy to say and hard to do: make this feel like a product someone wants to use, not a dashboard someone is afraid of. So I built one visual system and let it carry both surfaces. Same hierarchy, same rhythm, same tone, whether you are holding it on a phone or reading it on a monitor. Layouts adapt to the screen. The language does not.
What we set out to do.
One product, two surfaces
Mobile-first, holding its shape on responsive web. Not a mobile site and a separate desktop site. One product, seen at two sizes.
A system, not screens
Reusable components and patterns, so the product stays consistent as it grows and the next screen is a composition, not a fresh start.
Built for real people
Designed for someone a few months into crypto, not someone with a hardware wallet on their desk. Readable and calm, without dumbing the product down.
Type with character, numbers that stay quiet.
Syne gives the headlines personality. Roboto keeps the body copy and the balances legible and calm. Two typefaces, one clear hierarchy that holds from a phone to a desktop.
Send, receive, and swap with confidence.
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Your balance updates in real time, tabular figures so nothing shifts as the numbers move.
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
A palette restrained on purpose.
Restraint is a trust signal in crypto. One confident purple against near-black and white, so the product reads as focused rather than loud.
One visual language, mobile to web.
On the phone, the product itself: a splash, onboarding, the dashboard, and token discovery, each screen doing one thing clearly. On the web, a landing page in the same visual language, so the story a new user reads matches the product they open.
Exceptional work by Masfa. I had the pleasure of collaborating with her on Enrichplay where she brilliantly crafted the UI/UX design for my idea. Her creativity and attention to detail truly brought the concept to life. If you’re looking for someone who can transform visions into visually stunning realities, Masfa is the designer you need.
